Subscription models in medtech. The aggregation of mindshare from multiple continents simultaneously in a borderless OR. Changing the world of surgery, but you do not sell nor manufacture a medical device. Those who choose to move outside the current limitations in medtech, and not within them, are the ones who change the world. Sometimes, there are technologies and people that come along that are able to address a greater concept and thereby solve for multiple use cases and it confuses the market. Thank goodness.